From Sourdough to Sats: My Journey to Accepting Bitcoin

Why I Take Bitcoin at Feast (and Why I Bang On About It)

Some of you might’ve noticed a little orange symbol pop up on our website recently. Yep—I’ve started accepting Bitcoin at Feast. And I know, I know… you’re probably thinking, “Oh here we go, another bloke who thinks he’s going to retire off some internet money.” But give me five minutes, and I’ll try to explain why this actually matters—to me, to the business, and maybe even to you.

An Open System for All

At its heart, Bitcoin is an open and fair system. No one controls it. No one can shut it off. Anyone with a phone and internet connection—anywhere in the world—can use it. There’s something really beautiful about that. In a world where so much is locked behind borders, bureaucracy, or banking access, this feels like a way forward that’s for everyone.

I don’t have all the answers, but I know I’d rather be part of something open than something closed.

Responsibility, Not Reliance

One of the things I love about Bitcoin is how it shifts the mindset. It makes me responsible for my future and for my family’s future—not the government, not the banks, not some faceless institution. I like that. It’s empowering. I’m not looking for handouts or bailouts. I just want to build something that lasts, on my own terms.

A Better Way To Save

Running a small business means you feel inflation keenly. Your flour goes up, your butter goes up, and if you're lucky, your prices go up a bit—but never by enough. The money you make doesn't stretch as far as it used to. Bitcoin offers an alternative. It’s a way to save that isn't constantly eroded by inflation. Over time, if Bitcoin continues to appreciate, that could mean more purchasing power for the business, more ability to grow, and less reliance on debt or loans. It’s not a get-rich-quick scheme—it’s a “don’t get slowly robbed” scheme.

A New Kind of Customer

Since adding Bitcoin payments, we’ve seen new faces come through the door. People who might never have found us otherwise. Why? Because there’s a community of people out there who support businesses that support Bitcoin. It’s not just a payment option—it’s a connection to a values-driven audience. For us, that’s been brilliant. They’re curious, passionate, and they love food (win-win).

So yes, it’s a bit of a marketing strategy too—but one that actually aligns with what we believe in.

Building a Bitcoin Treasury

Every time someone pays us in Bitcoin, something interesting happens. They often “spend and replace”—they spend their Bitcoin with us, then buy the same amount back using pounds. So they still have the same stack of Bitcoin, and now we’ve got some too. That spreads Bitcoin around. It keeps the system liquid and moving. And it means, over time, we’re quietly building a little Bitcoin treasury for Feast. That feels good.

Food, Travel & the Bitcoin World

Jess and I have dreams of travelling with the kids—taking this love of food on the road. Maybe cooking in different countries, maybe even doing Feasts abroad. The Bitcoin community is global. It’s a network of people who often work remotely, live unconventionally, and support one another. If we can tap into that—through food, through hospitality—then maybe it helps fund a few adventures. Who knows.

So that’s the why. I’m not trying to convert anyone. I just think it’s important to share the reasons behind the choices we’re making. And if you’re curious and want to chat about it, come say hi next Feast—we can chat Bitcoin over a bit of sourdough and a glass of something lovely.

Thanks for reading.

Henry(The Bitcoin Chef)